Pure Gym

CCMP acquires Pure Gym

CCMP Capital Advisers has backed Pure Gym’s management in a secondary buyout of the UK-based company, which previously received funding from Magenta Partners.

The Pure Gym investment is believed to have been made via the GP’s CCMP Capital Investors III fund, which was launched last year and has a target of $3.5bn.  Media reports stated in February this year that the fund was nearing its final close that month.

CCMP typically invests equity tickets of $100-500m (£64-322m) in companies worth between $500m-2bn (£322-1.3bn). The GP’s investment in Pure Gym will be used to roll out a further 40 gyms in the next 12 months.

Pure Gym previously received £6m in funding from Magenta Partners, which was reported to be part of a larger £10m funding round in 2010. Prior to this, Pure Gym’s management invested £3.5m in the company alongside private investors in 2009.


Established in 2008 in Ripon, Yorkshire, Pure Gym runs a chain of gyms that do not require its members to be tied into a contractual commitment. The company’s gyms are open 24 hours a day and offer cheap membership due to the stripped-back facilities, namely the lack of saunas, steam rooms and cafés.

In the year ending February 2013, Pure Gym reportedly recorded turnover of £30.6m and an EBITDA of £8.4m. The company employs around 100 staff and has 45 gyms throughout the UK, which are used by approximately 240,000 customers.


Peter Roberts is the CEO and founder of Pure Gym. The company’s executive and non-executive directors all hold shares in Pure Gym. Stephen Murray is the CEO of CCMP while Thomas Walker, managing director at the firm’s London branch, led the deal.


Equity – Kirkland & Ellis (Legal).

Company – Liberty Corporate Finance (Corporate finance); Canaccord Genuity (Financial due diligence); Travers Smith (Legal).

Pure Gym

Magenta Partners leads a £6m investment in Pure Gym

Magenta Partners has led a £6m investment round for budget health club company Pure Gym Limited. This is the company’s first round of institutional funding, having previously raised £3.5m from management and individual investors in 2009.

Pure Gym provides high quality gym facilities at affordable prices and without the need for annual membership contracts. Members pay c.£15.99 per month for 24/7 access to the club facilities which include c.200 pieces of state of the art equipment.

Similar models have been rolled out in the US and continental Europe with great success and the UK remains one of Europe’s largest and most expensive gym markets.

Pure Gym currently has 4 sites (Leeds, Manchester, Edinburgh and Wolverhampton), with a fifth (Sheffield) due to open shortly, and is looking to expand to 20 sites by 2011.

Peter Roberts, CEO of Pure Gym, and his team have extensive leisure experience having founded and/or managed several successful roll-outs including The Langdale Group, Luminar Leisure, Golden Tulip Hotels and Tulip Inns.

Magenta Partners brings significant experience of investing in Health Clubs in the UK, with Chase Emson who was closely involved with MidOcean’s investment in LA Fitness from 2005 to 2008 and Tom Matthews who was a member of the original Bridges Ventures deal team on The Gym.

Tom Matthews of Magenta Partners commented:

“We are extremely excited by this investment. Low cost gyms represent the next phase of growth in the maturing UK health and fitness market. The low cost model presents better value for money for existing gym participants but, as importantly, attracts new, more price sensitive customers to the market. The four sites to date have been supportive of the customer offering and underlying business model, and we are looking forward to working with a very experienced management team in order to continue the rapid growth of the business.”

Peter Roberts, CEO of Pure Gym added:

“We continue to be hugely excited by the opportunities that exist for Pure Gym in its expansion and I am delighted that Magenta, as experienced investors in the sector, are working with us and the Board to deliver our full potential.”

For more information please visit www.puregym.co.uk

Pure Gym