“I would advocate Magenta in the highest possible terms to owner managers. They were true partners on our journey, through the highs and the lows, supported us at a Board level and left us to the execution.”
Steve Parish, CEO Tag
Date Invested: January 2008
Date Realised: July 2011
Deal Team: Tom Matthews
Tag established in 1972 and grew from its traditional background in print services into a leading international design and production agency working with global brands and leading marketing services agencies, and offering a one-stop-shop for production and delivery of predominantly below-the-line campaigns. Agencies use Tag for its technical competence, know how and the fact it can save money by outsourcing a non-core competency to a trusted partner, turning a once fixed cost into a pure variable cost. For more sophisticated brands, Tag offers a way of decoupling the creative and fulfilment aspects of marketing service provision, enabling huge cost savings.
Magenta invested in January 2008, backing Steve Parish and Richard Jameson to continue to grow the business. In July 2011, Tag was successfully sold to Williams Lea.
Steve Parish remains a member of the Magenta Partners Entrepreneurs Club, assistance with insights into the media industry and the evaluation of any media opportunities.