“This is an unique business founded on a strict moral and ethical code of conduct. We have traded well throughout the economic downturn with positive LFL figures. Despite being courted by equity funds for many years we have only now found our ideal financial investor who rates these core brand values.  We are delighted to be working with Magenta to grow the business in a sustainable manner and open up new opportunities that were out of the reach of our organic growth plan.”

Laura Tenison, Founder & MD JoJo Maman Bébé

JoJo Maman Bébé

Date Invested: April 2011

Sector: Retail

Geography: UK


Deal Team: Tom MatthewsChase Emson

JoJo Maman Bébé is a specialist, mid-market, multi-channel retailer of maternity, baby and children’s wear, nursery products, gifts and toys.  It was founded in 1993 by the current CEO, Laura Tenison, as a mail order/catalogue business, and has grown organically since then into a multi-channel (mail order catalogue / internet / retail) operator both in the UK and overseas.

Magenta were introduced to JoJo in December 2010, and were able to leverage the valuable experience of our founding entrepreneur in order to present a compelling partnership model.

Magenta invested in JoJo in April 2011 and continue to be excited by the growth in the business and and impressed by the consistency of the management team.